A real reductive pair $(G,H)$ is called strongly spherical if the homogeneous space $(G\times H)/{\rm diag}(H)$ is real spherical. This geometric condition is equivalent to the representation theoretic property that ${\rm dim\,Hom}_H(\pi|_H,\tau)<\infty$ for all smooth admissible representations $\pi$ of $G$ and $\tau$ of $H$. In this paper we explicitly construct for all strongly spherical pairs $(G,H)$ intertwining operators in ${\rm Hom}_H(\pi|_H,\tau)$ for $\pi$ and $\tau$ spherical principal series representations of $G$ and $H$. These so-called \textit{symmetry breaking operators} depend holomorphically on the induction parameters and we further show that they generically span the space ${\rm Hom}_H(\pi|_H,\tau)$. In the special case of multiplicity one pairs we extend our construction to vector-valued principal series representations and obtain generic formulas for the multiplicities between arbitrary principal series. As an application, we prove the Gross-Prasad conjecture f 查看全文>>