adv

IBM's Quest To Design The 'New Helvetica'

IBM released its new bespoke typeface IBM Plex in beta this week. The company is hoping that the new typeface would become just as iconic as Helvetica in the years to come. From a Fast Co Design story: "When I came to IBM, it was a big discussion: Why does IBM not have a bespoke typeface? Why are we still clinging on to Helvetica?" Mike Abbink, the typeface's designer and IBM's executive creative director of brand experience and design said. To uncover what the typeface should express, Abbink and his team took a deep dive into IBM's archives. They were especially interested in the company's history in the postwar years, when its design-led business strategy first took shape and the legendary practitioner Paul Rand, who defined design as a system of relationships, created its famous eight-bar logo. In Rand's logo, Abbink and his team saw a contrast between hard edges -- the engineered, rational, and mechanical -- and curves -- the softer more humanistic elements. It's a reflection of th查看全文

Solidot 文章翻译

你的名字

留空匿名提交
你的Email或网站

用户可以联系你
标题

简单描述
内容