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Your Car May Soon Start Serving You Ads

An anonymous reader quotes SiliconBeat: Santa Clara auto-tech firm Telenav has just announced an "in-car advertising platform" for cars that connect to the internet. Telenav wants to sell the system to major auto manufacturers. And although it's probably the last thing many consumers want, vehicle owners will pay more for connected-car services if they decline the ads. "This approach helps car makers offset costs related to connected services, such as wireless data, content, software and cloud services," a spokeswoman for Telenav said Jan. 5. "In return for accepting ads in vehicles, drivers benefit from access to connected services without subscription fees, as well as new driving experiences that come from the highly-targeted and relevant offers delivered based on information coming from the vehicle." Auto makers including Toyota, Lexus, Ford, GM and Cadillac already use the company's connected-car products, the spokeswoman said. Telenav CEO H.P. Jin in a press release called the ad查看全文

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